The Production Behind the Brand
Senior Production Leadership for Agencies and Brands
Print • Packaging • Outdoor Media • Direct Mail • Influencer Kits • Branded Merchandise • Events • Fulfillment
From a single print project to a multi-channel campaign, We provide experienced production leadership that keeps projects moving—from planning and vendor management to budgeting, logistics, and flawless execution.
Capabilities:
We are an ideal strategic partner for businesses needing overflow production support, specialized print, packaging, outdoor, or promotional projects, budget and schedule oversight, multi-vendor coordination, and flexible senior-level production leadership.
Featured Engagements
Complex production doesn't happen by chance. It succeeds through thoughtful planning, trusted partnerships, and experienced leadership. These engagements reflect how we help agencies and brands turn creative ideas into flawlessly executed physical experiences.
Scaling Production Across Multiple Markets
Project: NYU Langone Health
Challenge: Support multiple integrated marketing campaigns across NYU Langone locations in New York City, Brooklyn, Garden City, and West Palm Beach while maintaining brand consistency, managing overlapping timelines, and coordinating production across a wide range of print and environmental assets.
My Role & Impact: Served as the production lead for a three-year engagement, coordinating multiple specialty vendors, developing production specifications, managing budgets and schedules, and overseeing quality from concept through installation. By anticipating production challenges early and keeping every moving piece aligned, campaigns were delivered on time, on budget, and to the highest standards across multiple markets.
Bringing a Complex Event to Life
Project: BCA Conference
Challenge: Execute a fully branded conference experience requiring dozens of interconnected production elements—from large-format graphics and stage branding to printed materials, attendee resources, promotional giveaways, and on-site logistics—all delivered as one cohesive event.
My Role & Impact: Managed the end-to-end production of a large-scale conference, overseeing specialty print, environmental graphics, promotional products, fabrication, shipping, installation, and on-site execution. Coordinated multiple production vendors, balanced budgets and timelines, and ensured every element arrived and came together seamlessly—allowing the event to run flawlessly from attendee arrival through closing session.
Transforming Learning into a Tangible Brand Experience
Project: MoMA Teacher & Student Program
Challenge: Translate an educational initiative into a cohesive collection of physical materials that would inspire creativity, support hands-on learning, and reflect the exceptional design standards of one of the world's leading museums.
My Role & Impact: Led production across a diverse collection of premium printed and fabricated materials, coordinating multiple manufacturing vendors, selecting appropriate production methods and materials, managing timelines and budgets, and maintaining exceptional quality standards across every deliverable. The result was a cohesive physical experience that reflected the museum's commitment to design excellence.
Extending a Brand Beyond the Package
Project: Jarrow Formulas | Super Starts Launch with Robin Arzón
Challenge: Create a premium launch kit that extended the Super Starts campaign into a memorable physical brand experience. The packaging needed to faithfully reflect the campaign identity, coordinate multiple custom components, and serve both as an influencer/media kit and as a high-quality giveaway for a live launch event.
My Role & Impact: Led the end-to-end production of the custom kit, coordinating multiple production partners responsible for structural packaging, branded merchandise, printed collateral, and product assembly. Managed color consistency across diverse materials, developed production specifications, oversaw schedules and budgets, and ensured every component came together as a cohesive brand experience—from manufacturing through final fulfillment.
Project examples represent work completed while serving in senior production leadership roles for agencies, production companies, and brands. All trademarks, creative assets, and intellectual property remain the property of their respective owners and are shown solely to illustrate professional experience and production leadership.
Why VKProduction
With more than 25 years of production experience, I've partnered with agencies and brands to bring thousands of marketing initiatives to life—from everyday print projects to national campaigns, outdoor media, dominations, events, packaging, and branded merchandise.
My approach is collaborative, practical, organized and hands-on. I integrate seamlessly with existing teams, manage trusted production partners, anticipate challenges before they become problems, and ensure every project is delivered with precision, quality, and care.
Whether supporting a single initiative or providing ongoing production leadership, my goal is simple: make production easier for your team and exceptional for your clients.
When you work with me, you have an trusted partner who takes ownership and gets it done.
Let’s CONNECT
Whether you need support on a single project or an ongoing production partner, I integrate seamlessly with your team to help deliver exceptional work. Please reach out to me directly.